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Alisa Ben

VP of Insights
Universal Music Group
Alisa Ben - Universal Music Group

Alisa Ben (VP, Insights) is head of the North American research efforts within the Commercial Services group at Universal Music Group, where she is responsible for Consumer Insights & Market Research, Artist & Music Research, and Brand Insights. From a team of one, Alisa has created a department of eight employees who work with UMG’s 55 labels and imprints to provide state of the art research and analytics. She works closely with marketing, sales, brand, A&R, radio and publicity departments across all of the company’s labels and divisions on a nationwide basis, providing them with the crucial insights they need in order to craft targeted strategies for their artists and business.

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