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Agenda

Session Filters
  • Strategy Development | How to create a plan that guides all your content efforts
  • Ideation | Ways to play ""content Moneyball"" and come up with hundreds of topic ideas painlessly
  • Content Creation | What types of content are out there and how each can be created
  • Optimization | Don’t press publish before you follow these simple, yet essential SEO best practices
  • Promotion | Get social and understand what platforms work best for you and if paid ads can help
  • Distribution | How you can get more eyes on your content through targeted, off-site channels
  • Lead Nurture | Email is a vital component of a content strategy that keeps your relationships alive
  • Measurement | Learn what core KPIs to look at to understand failures and successes
  • 8:30 am - 12:45 pm
  • ChannelMix Stage 1

Content is both king and kingdom in the marketing world but what good is great content if no one sees it? Confronted by information overload, distrust in advertising and the growth of ad blocking,

  • 1:15 pm - 2:15 pm
  • Keynote
  • Avoid falling for generational stereotypes
  • Stay attuned to the next generation's consumption trends
  • Create content that connects with millennials
  • Use big data to your advantage
  • Leverage the biggest emerging trends in marketing
  • 2:30 pm - 3:00 pm
  • Email on Acid Stage 2
  • Step away from a constant state of worry
  • Operate in a place where creativity has room to express itself
  • Manage high-pressure situations with grace
  • 2:30 pm - 3:00 pm
  • Sprout Social Stage 3
  • Define goals and determine hard metrics that matter to your business
  • Find your target audience online
  • Develop a consistent cross-channel content marketing campaign
  • Measure success
  • 3:15 pm - 3:45 pm
  • Sprout Social Stage 3
  • How to improve the clarity of your value proposition through qualitative experimentation
  • How to combine data insights and user experience to create marketing experiences that are both delightful, and high converting
  • How to use attention-driven design to focus your visitors on the conversion goal of your pages
  • How to create a high-converting lead generation form
  • How to hack your way to conversion insights with no technical help or stakeholder permission
  • 3:15 pm - 3:45 pm
  • ChannelMix Stage 1
  • Why content marketing is the right customer marketing approach
  • How to build a strategic content program that will drive results
  • How to empower employees to build your content marketing program for customer
  • How to identify the different types of content to reach customers
  • How to find and partner with the best customers
  • 4:00 pm - 4:30 pm
  • Email on Acid Stage 2
  • General background on Experiential marketing techniques and how they intersect with a social/digital campaign
  • Profiles of some of the best known brands and how they use it effectively
  • Video examples for reference within the retail, hospitality, fmcg, tourism and entertainment space
  • Learn about new tools available to capture social information at events without hashtags
  • 4:00 pm - 4:30 pm
  • Sprout Social Stage 3
  • Understand the difference between reporting and analytics
  • Walk away with our actionable 3 pillars of success
  • Learn how to break down different solution models
  • Be able to establish the right analytics and reporting approach for your organization
  • Equip your team for long-term analytics success
  • 4:00 pm - 4:30 pm
  • ChannelMix Stage 1

New technology killed the former king, and in todays age we have seen this play out in our sale and marketing roles. The former king of revenue generation for any business is now only 20% of their former glory.

  • 4:45 pm - 5:15 pm
  • ChannelMix Stage 1
  • Use publishers and influencers to create branded content that's far more effective (and less BS-filled) than traditional online advertising (e.g. pre-roll ads).
  • Craft branded content for maximum impact on social media
  • Effectively use humor to connect with young audiences
  • Identify the cutting edge tools you need to interact with young audiences better — i.e. messenger bots, live streaming video, and interactive tech
  • 4:45 pm - 5:15 pm
  • Email on Acid Stage 2
  • Articulate how an inbound-based framework will impact your organization.
  • Secure cross-departmental buy-in for inbound culture.
  • Develop benchmarks to track the effectiveness of your inbound efforts.
  • Differentiate between the types of content your marketing team should create to acquire leads and the content your sales team will need to close deals.
  • 8:30 am - 9:00 am
  • ChannelMix Stage 1
  • Use the provided roadmap to consistently create remarkable marketing
  • Go into your next creative brainstorm ready to ask the right questions
  • Understand how even "boring industries" can create remarkable work
  • 8:30 am - 9:00 am
  • Email on Acid Stage 2
  • Application and inspiration from innovative case studies to use across your mar-tech stack and channels
  • Best-in-class digital campaign use cases
  • Multiple-channel campaign implementations strategies
  • Inspirations for the future of digital marketing through attainable strategies utilizing data science, bots, UX personalization and advanced, multi-sensory experiences
  • 9:15 am - 9:45 am
  • Sprout Social Stage 3
  • Become a friction master, slaying it daily in your business
  • Understand how to work cross functionally to solve friction issues around your organization
  • Learn about the tools available to help you combat friction
  • And, understand why friction is so important to your organization
  • 9:15 am - 9:45 am
  • ChannelMix Stage 1
  • Create digital ads that consumers will engage with across devices
  • Tailor digital creative based on marketing objectives
  • Understand what different generations of consumers would like from digital ad creative
  • 10:00 am - 10:30 am
  • Email on Acid Stage 2
  • Understand that's no longer about being the "best" digital marketer - that time has passed
  • Relate to the three imperatives for embracing the post-digital mindset
  • Realize that customers are expecting you to address their digital and physical needs all at once
  • 10:00 am - 10:30 am
  • ChannelMix Stage 1

Increasing pressure from the C-suite, the explosion of channels, and an endless barrage of new marketing technologies has left many marketers feeling like they need to completely revolutionize their marketing efforts or get left behind.

  • 11:00 am - 11:30 am
  • Email on Acid Stage 2
Mike Clarke, Google
Neil Hoyne, Google

Digital behavior has afforded us with vast amounts of data to use to understand, develop and measure what your audiences are doing in relation to your brand.

  • 11:00 am - 11:30 am
  • Sprout Social Stage 3
  • Understand the difference between active and passive data
  • Gather passive data using marketing technologies (and how to find passive data that you already have)
  • Apply passive user data to improve both lead gen and sales.
  • 11:45 am - 12:15 pm
  • Sprout Social Stage 3
  • Effectively position your brand around your purpose
  • Shape your content marketing strategy to attract the right audience
  • Leverage authenticity to build a durable, human brand
  • 11:45 am - 12:15 pm
  • Email on Acid Stage 2

A Silicon Valley icon and philanthropist for more than thirty years, Steve Wozniak has helped shape the computing industry with his design of Apple’s first line of products the Apple I and II and influenced the popular Macintosh.

  • 12:35 pm - 1:30 pm
  • Keynote
  • Create competition in the marketplace for your ad dollar, in real-time
  • Integrate digital and traditional media for optimal performance
  • Close the loop and effectively track conversions to the initial impression
  • Test different creative / messages for different audiences
  • Identify and overcome new challenges to programmatic advertising
  • Learn how to eliminate over 95% of all ad fraud
  • 1:40 pm - 2:10 pm
  • Sprout Social Stage 3
  • Better understand the importance of data integration in a successful marketing strategy
  • Apply customer segmentation models to your marketing
  • Win with fans even if the team doesn’t win on the field
  • 1:40 pm - 2:10 pm
  • Email on Acid Stage 2
  • Create videos that connect emotionally with your audience
  • Successfully get your videos approved by management
  • Avoid the small mistakes that kill a video’s chance of getting shared
  • 2:20 pm - 2:50 pm
  • ChannelMix Stage 1
  • Identify and evaluate the best product opportunities
  • Conduct a design sprint effectively
  • Collaborate with a team from diverse backgrounds
  • 3:00 pm - 3:30 pm
  • Sprout Social Stage 3

Join us at DS Phoenix 2017

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