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Agenda

Session Filters
  • Strategy Development | How to create a plan that guides all your content efforts
  • Ideation | Ways to play ""content Moneyball"" and come up with hundreds of topic ideas painlessly
  • Content Creation | What types of content are out there and how each can be created
  • Optimization | Don’t press publish before you follow these simple, yet essential SEO best practices
  • Promotion | Get social and understand what platforms work best for you and if paid ads can help
  • Distribution | How you can get more eyes on your content through targeted, off-site channels
  • Lead Nurture | Email is a vital component of a content strategy that keeps your relationships alive
  • Measurement | Learn what core KPIs to look at to understand failures and successes

New technology killed the former king, and in todays age we have seen this play out in our sale and marketing roles. The former king of revenue generation for any business is now only 20% of their former glory.

  • Why and how to build with consumer desire, not just utility, in mind
  • How to market your product beyond utility to create customer excitement
  • Creating excitement for your product after the age of exclusivity
  • Define goals and determine hard metrics that matter to your business
  • Find your target audience online
  • Develop a consistent cross-channel content marketing campaign
  • Measure success
  • How to improve the clarity of your value proposition through qualitative experimentation
  • How to combine data insights and user experience to create marketing experiences that are both delightful, and high converting
  • How to use attention-driven design to focus your visitors on the conversion goal of your pages
  • How to create a high-converting lead generation form
  • How to hack your way to conversion insights with no technical help or stakeholder permission
  • Adapt user flows and content approaches for a mobile audience
  • Identify new opportunities to engage your audience using analytics
  • Influence technical teams to build frictionless mobile consumer experiences
  • Beyond the buzzwords, the specific applied frameworks of disruptive innovation.
  • How to test new ideas and find a fit between your product and a market.
  • How to understand the math that powers a startup.
  • How to go from startup mode to scale-up mode and build a great business.
  • How to focus on creating disruption so that innovation can happen within your company or around your company, but never to your company.
  • Avoid falling for generational stereotypes
  • Stay attuned to the next generation's consumption trends
  • Create content that connects with millennials
  • Use big data to your advantage
  • Leverage the biggest emerging trends in marketing
  • Why content marketing is the right customer marketing approach
  • How to build a strategic content program that will drive results
  • How to empower employees to build your content marketing program for customer
  • How to identify the different types of content to reach customers
  • How to find and partner with the best customers
  • Use publishers and influencers to create branded content that's far more effective (and less BS-filled) than traditional online advertising (e.g. pre-roll ads).
  • Craft branded content for maximum impact on social media
  • Effectively use humor to connect with young audiences
  • Identify the cutting edge tools you need to interact with young audiences better — i.e. messenger bots, live streaming video, and interactive tech
  • Articulate how an inbound-based framework will impact your organization.
  • Secure cross-departmental buy-in for inbound culture.
  • Develop benchmarks to track the effectiveness of your inbound efforts.
  • Differentiate between the types of content your marketing team should create to acquire leads and the content your sales team will need to close deals.
  • Identify competitor customers
  • List the 10 Key Post-Sale Questions you need to be asking
  • Strategically apply these insights to marketing, sales, and product development efforts
  • Integrate your business’ data in a multi-channel environment
  • Assess & identify the best external data sets that will work for you
  • Leverage findings to inform your business strategy
  • Properly gauge and index your company’s success post implementation
  • Create digital ads that consumers will engage with across devices
  • Tailor digital creative based on marketing objectives
  • Understand what different generations of consumers would like from digital ad creative
  • Understand that's no longer about being the "best" digital marketer - that time has passed
  • Relate to the three imperatives for embracing the post-digital mindset
  • Realize that customers are expecting you to address their digital and physical needs all at once

Digital behavior has afforded us with vast amounts of data to use to understand, develop and measure what your audiences are doing in relation to your brand. Some of the most powerful and insightful data comes from how users search across multiple screens and within multiple “micro-moment”

  • Understand the difference between active and passive data
  • Gather passive data using marketing technologies (and how to find passive data that you already have)
  • Apply passive user data to improve both lead gen and sales.
  • Effectively position your brand around your purpose
  • Shape your content marketing strategy to attract the right audience
  • Leverage authenticity to build a durable, human brand

A Silicon Valley icon and philanthropist for more than thirty years, Steve Wozniak has helped shape the computing industry with his design of Apple’s first line of products the Apple I and II and influenced the popular Macintosh.

  • Become a friction master, slaying it daily in your business
  • Understand how to work cross functionally to solve friction issues around your organization
  • Learn about the tools available to help you combat friction
  • And, understand why friction is so important to your organization
  • Learn about trends and best in examples of omni-channel measurement strategies and metrics of success.
  • Uncover the critical capabilities required for successful omni-channel marketing performance insights.
  • Assess your marketing team’s current performance measurement practices and identify how to move along the performance measurement maturity curve."
  • Identify several emerging trends
  • Understand anticipatory design
  • Appreciate how data will influence the future of UX
  • The difference between Audience Development and Audience Engagement
  • Effective strategies for developing your own Audience Engagement framework
  • Learn the key secrets to optimizing your customer connections
  • The MVP (most valuable part) of true Audience Growth

Acting on consumer data insights for better cross-channel media performance. Nielsen will present key learnings of brands using better data and tools to improve their media decision-making and marketing ROI. You will learn what brands must do to regain control of consumer data and see the value of linking TV to digital and digital to measurement.

Content is both king and kingdom in the marketing world but what good is great content if no one sees it? Confronted by information overload, distrust in advertising and the growth of ad blocking,

Join us at DS Phoenix 2017

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